Are you looking for an ideal domain name for your eCommerce website? Do you want a domain name that amplifies SEO and enhances brand identity? Then, my friend, you’re at the correct place. The experts at Esolz Technologies Pvt. Ltd., the best eCommerce website development company in India offering the most comprehensive eCommerce website development services are here to guide you.
Without further ado, let’s dive right in!
A lot of eCommerce businesses think of a domain name as just another web address of their website on the Internet. However, the process of choosing the ideal name for your eCommerce business has a lot of multifaceted sides.
Your domain name should resemble your brand on the Interwebs and should be the same as the name of your brand. We will advise you to work closely with an eCommerce website development company and choose a domain name that best matches your SEO strategies and aligns with your brand ethos and ideals.
You are advised to choose a domain name that is loaded with keywords and it should be able to drive organic traffic to your website and improve conversions.
Additionally, you have to pick a brand name that will serve as a tactical long-term investment. Since you don’t want to change the name of your brand and hinder the authority you have built along the journey.
Choosing a domain name for your eCommerce website -
Now, let’s briefly discuss the SEO-friendly methods of picking a domain name for your brand. Given below are the steps to doing it efficiently:
- Make use of your brand name or product: If you already have a smart name for your brand, we advise that you stick to the name of your brand for your eCommerce website. Domain names are plentiful in number if you have the correct domain extension like .store domain extensions.
A simple name like www.football.store would be a great name that amplifies what you do and be SEO-friendly as well.
- Choose a short name: If you have not yet chosen a name for your brand or eCommerce startup or if you want to use a new name for your eCommerce site, picking a short name that is easy-to-remember will up your chances of being memorable in the minds of your potential customers.
Your brand name should be catchy and memorable.
Additionally, you have to remember that you are competing with millions of other brands across a lot of domain names.
Just take the example of Emirates store who has both .com and .store domains but the .store domain ranks higher than the .com domain.
- Choose a domain name loaded with keywords for long-term SEO gains: As mentioned earlier, you need a domain name that is rich in keywords to help your online store in ranking higher on search engines and appear on their SERPs.
Choose a name that is reminiscent of your core ideals or what you provide. Your domain name must be short, catchy, and slick. This helps in acquiring high-quality backlinks related to anchor text that matches the content of your website and this helps in ranking a website higher on Google’s SERPs.
For example, www.football.store will get backlinks on the anchor text ‘Football store” from renowned websites.
This will in-turn provide search engines with a positive vibe about the relevance for those keywords.
- Choose a word that is easy for people of all places to understand: Your eCommerce website will be available for access to people of all regions of the world and therefore you need to pick a name that is understood by people of different geographies without causing any difficulty or controversy.
Your brand’s domain name must be devoid of any lingual or grammatical errors, since, this will help people to easily remember the name of your store and help in transforming it into a unique online brand.
The name www.happiness.store is a short yet simple web address that is easily understood by people globally and is easy to remember.
- Qualify for the radio test: Your domain name needs to pass the radio test with flying colours. Now, you may ask: What is a radio test?
A radio test is an efficient way of checking if people can spell the name of your domain when they are hearing it for the very first time.
For instance, you are telling people about your domain name at a gathering or a podcast, can people spell your domain name with ease?
If the answer is yes, your domain name has qualified for the radio test with flying colours.
- Keep it hip and unique: Before zeroing in on a name, you have to conduct extensive research to get to know the industry trends and how to separate yourself from the competition. Your challenge is to pick a name that is relevant to what you do and still keep it unique and hip!
This is the reason we are advising you to get a .store domain. You can choose a unique domain name for your eCommerce website since it helps in establishing your niche all the while letting you be creative with your brand name.
For example, the www.happiness.store is the name that will make you want to check it out. A store that sells happiness! How noble!
- Look for inspiration: If you still have not found a name that feels right, look for inspiration from books or famous fictional characters. For example, the name www.bakerstreet.store is heavily inspired by Sir Arthur Conan Doyle’s Sherlock Holmes series of books and novels.
Your domain name needs to be devoid of copyright issues
You can call your domain name perfect if and only if it is devoid of any copyright issues. No one likes to fall into legal lawsuits at the start of their business. Our team of experts will work closely with you to find out a name that is unique, SEO-friendly, and devoid of any copyright issues.
- Your domain name should grab attention: Get an attention-grabbing name and for this, you have to conduct diligent research and find out the industry trends to stay away from the crowd and separate yourself from the competition.
That is why you are advised to get a .store domain where you will be able to choose a unique domain name
- Ditch unwanted characters: Choose a name that is free from any unnecessary characters that will lead to clutter in your brand name. You are here to make it simple and not confuse people. The best way to do this is to pass the radio test.
You are advised to ditch any confusion by choosing a neat domain name.
Ditch including numbers with words.
Ditch hyphens.
Ditch the use of abbreviations.
Ditch unusual spellings like www.dfutbol.store.
In a nutshell, choose a domain name that users will remember easily.
Conclusion
The .store domain extension was developed and introduced in 2016 to cater to eCommerce businesses selling online. You will be able to tell people that you have an online store very easily by having a .store domain extension.
Since the word ‘store’ has been associated with selling or a place of purchase, it makes perfect sense to have it in your domain name. And don't forget to get SSL certificate for your Ecom website as there are ecommerce security threats you can encounter. Better to prevent than to regret.
Now, that you know how to pick a unique and ideal domain name for your eCommerce business website, it is time to bring the rabbit out of the hat! You can either do all of this on your own or hire an eCommerce website development company in India to get your work done.
Comments
Post a Comment