Everyone knows that for succeeding in running a business, you are required to provide the best possible experience to your customers and clients. But what you may not realize is that you are downplaying the importance of providing a flawless user experience (UX) through your website.
In this blog, we will show you the sure-fire ways of enhancing the user experience (UX) on your website. After reading this blog, you will have a clearer idea of how to make the lives of your customers easier by centering your efforts on their needs and concerns all the while taking a proactive approach for anticipating their experience.
According to the top website design company in India, there are many benefits of flawless user experience design. The benefits are given below:
- Lower bounce rates
If your website is filled with inconsistencies and invaluable information or the UX is frustrating, people are more likely to exit your website without navigating to the second page after taking a look at the landing page. This phenomenon is known as bounce and the number of people bouncing from your page is known as the bounce rate. The lower the bounce rate, the better is the UX on your website.
- Higher conversion rates
Conversion and bounce rates are interlinked. When thinking about making the UX on your website better, you need to know that even getting a lead to sign up for your newsletter is a small step towards converting them into loyal customers.
- Better perception of your brand
This is something that a lot of businesses seem to undermine while strategizing their marketing efforts. Every business dreams of a strong fan following of customers who love using their product, leave positive reviews, and share the product with their family members and friends that can be converted into loyal customers. A website that offers a great user experience (UX) is the best way of creating a better, more positive perception of your brand among your people.
Ways of optimizing for a better User Experience (UX)
We are going to use the above key factors through the length and breadth of this blog for highlighting the way each step can be beneficial for both your people and your business. You will quickly realize that if you focus on providing a stellar user experience through your website, then you can have happier customers, get more sales, and lay the foundation for a strong base of loyal customers.
1. Place a compelling CTA button on each page
It is common to forget about call-to-action buttons when you are focusing on the bigger picture – look, feel, and page layout. However, call-to-action buttons deserve a place of their own since they are an integral part of your website design according to the top website design company in India.
Every single page on your website needs to have a minimum of one clear and compelling call-to-action – link, form, or button that helps users in taking the next step. This can be simply done by linking your services page from your homepage or offering an online scheduling tool for booking online appointments.
There is a high chance of having the same call-to-action on different web pages. Most commonly, as a business owner, you want to send users to your contact page. If this is the way you do things, place a compelling call-to-action that links to your contact page from most of the web pages on your website.
This is an integral part of designing the UX of a website, and you need to traverse carefully since some pages are more suited for having certain types of calls-to-action. Every business is different, therefore, going in with a one-size-fits-all approach will lead to utter chaos.
To put it in a nutshell, you don’t want your users to visit your website and wonder what they should do next. The patience of the average user is running thin gradually, and they don’t want to spend more than a few seconds locating that next step. Therefore, you must anticipate the way they will learn more about your business depending on the content they are currently viewing.
2. Select easy-to-read colors and fonts
This is something that most designers need to spend a considerable amount of time brainstorming when planning on crafting the UX of a website. Of course, you want to design an attractive layout, but also focus on using readable typography and color choices.
The harder people find it to read what you are saying on your page, the higher will be the bounce rate. For colors, always go for contrasting colors. Do you know why word processors have a white background and black text? Because it is easier to read, simple, and clean.
But the majority of the websites are not black & white, therefore, we have to carefully choose the colors and maintain a healthy contrast between backgrounds and font colors.
According to color theory, if you go for a lighter background, opt-in for a darker text. And if you are going for a darker background, opt-in for a lighter text.
Next up is the choice of fonts that must be highly legible. You need to select easy-to-read fonts for your visitors. Don’t go for cursive fonts as they might be easily comprehensible by you, but pose some serious reading threats to people when they view your website on a variety of devices. Therefore, choosing easy-to-read fonts and contrasting colors is the best way of offering a stellar user experience through your website.
3. Discard the elements that are slowing down your website
If your page loads slower than most of the websites out there on the block, then it can lead to higher bounce rates. Bounce rates will go up by 50% if your website loads 2 seconds late. After a 3-second extra loading time, 40% of the users will abandon the website.
But what is slowing down your website?
There are a whole lot of possibilities. The images can be unoptimized, the files can be improperly compressed or there can be errors in the code. Some of the reasons behind your website taking forever to load are:
- Large-sized images were added to the website.
- Embedded videos.
- Incompetent web hosting server.
- Improperly-coded plugins.
- External scripts.
- Improper compression.
If compressing or dealing with external scripts is a tough job for you, then you can talk to the experts at the best website design company in India – who can do this for you. Choosing the right format and compressing the images can work wonders to speed up your website’s loading speed. Additionally, you can get rid of heavy plugins that are slowing down your website.
4. Make your website mobile-friendly
As per the website designers of Delhi and in other parts of India, making your website responsive is the best-case scenario for you if you want to cater to the needs of smartphone and tablet users. A responsive website helps in scaling up or scaling down the website for fitting any screen size – it can be a desktop, tablet, or smartphone. But, responsive design is not something you can have with just a click.
However, the easiest way of sending mobile users away from your website is ignoring how your website runs on mobile devices – smartphones and tablets. You don’t want your mobile users to pinch or zoom for reading the content on your website, or your buttons can be too small for clicking.
To be honest, the best practices followed by top website designing company in Delhi and in India for responsive design are:
- Make sure the font size is large enough for suitable reading on a small device.
- Make sure to focus on white space, minimalism, and a single key focus per page.
- Make sure the website has a mobile menu that drops down vertically upon clicking so that the user can easily navigate through your website.
- Make sure to reduce the size of the forms on your website and incorporate functionality that helps in auto-generating the ideal keyboard for the field.
5. Make the website scannable
According to the best website design company in India, only 20% of the content on your webpage makes it through to visitors. The audience is always in a hurry and they want things to be done on the fly.
Therefore, if you can show the audience the most important things at the right places then you will be helping them locate the most valuable content on your webpage more easily and faster. Visitors view the website in an F-shaped pattern, with most of the attention going to the top-left corner of the page. And the attention keeps declining when you move farther down to the right.
Therefore, you have to design your content’s layout in such a way that your visitors find the most valuable information on the top-left corner of the webpage. Thereby, improving the overall user experience on the website. You also need to make your website skimmable by allocating enough white space between elements so that each piece of your content can stand out and offer your visitors the room to rest their eyes.
6. Simplify your message
Another great way of improving the user experience on your website is to simplify your message. According to the best website design company in India, the lack of a clear message is the number one reason for an unsatisfying user experience on websites.
Therefore, you need to simplify the message that you want to convey by going for infographics, video content, or any other media of conveying complicated ideas more straightforwardly.
Conclusion
These are the sure-shot ways of improving the user experience on your website. If you want to improve your website’s user experience give a holler to the best website design company in Delhi or anywhere in India.
Comments
Post a Comment