Skip to main content

4 Tips for Making WordPress URLs SEO Friendly

The simple way to improve your organic search visibility is by creating SEO friendly WordPress URLs.As we know search engine optimization is one of the important parts of any website to increase traffic. SEO has many factors but URL is one of the main factors.

The human-readable and short URLs are essential for any website to increase its search engine ranking. So before discussing how to make WordPress URLs SEO friendly, let us just brush up on what are SEO-friendly URLs.

WHAT ARE SEO FRIENDLY URLS?

SEO-friendly URLs are like normal URLs but these are created with keywords that explain the page. SEO-friendly URLs are easy to understand by the search engines. If URLs are more SEO-friendly then there are more chances to rank higher in search engines.

Previously Word Press was using Non-SEO URLs by default but now in the current versions, Word Press by the use of post name creates URLs that are SEO friendly. Now if you install WordPress your website’s URLs will automatically be created as SEO-friendly. You can also modify your URLs structure as per your requirements.

In this blog, we will discuss four tips that will help you to make your WordPress URLs SEO Friendly. A WordPress website development company can guide you through this process properly.



1) GO TO THE ROOT VERSION OF YOUR DOMAIN

There are many variations of your root domain that behave as functional URLs and which can be identical versions of your pages.

This means that the home page as well as each and every single page of the site, is based on what way the domain is configured as well as the variations.

Domain variations for URLs:

HTTP://example.com

HTTPS://example.com

HTTP://www.example.com

HTTPS://www.example.com

All these will appropriately render the site. If they all render the site separately, they can then look like the mirrored versions of the site.

Selecting one of the main versions of the “HTTPS” URL structure, you can easily combine all indexing, ranking, and link value to one single version of the domain and the site. Another essential point from a security and SEO standpoint is to make sure that your website is encrypted with an SSL certificate.

HTTPS is a vital ranking factor in Google’s algorithm now. Google needs HTTPS to secure data in chrome. So enabling HTTPS on your WordPress site you can rank your website better and improve the user experience. So changing from HTTP://example.com to HTTPS://example.com,you can put your website and every piece of its content in a better position to rank well in Search engines.

 

2) SELECT AN SEO FRIENDLY PERMALINK STRUCTURE

It is very essential to make your URLs using keywords relevant to the topic for Google to recognize your content and associate it with many search phrases. Suppose when you are writing about an epic burning man sunrise party which you have experienced, make your URL in this manner:

www.example.com/epic-burning-man-sunrise-dance-party

Not in this manner:

www.example.com/?p=346

People will more likely click on the first one. Your URL will tell exactly what topic your content is about to Google and the people scanning Google’s search results.

In other words, we can say that people can understand it as it is SEO friendly and Google can also understand it as it is SEO friendly. For changing your permalink structure in WordPress, go to 

Settings>permalinks. You will find the below-mentioned options there:



 

  • Plain: It is not a good option for SEO. Nothing will describe your pages or content.

 

  • Day and name: This will help Google to know what your content is about and also the publishing date which can be really helpful. So this is a good option for SEO.

 

  • Month and name: It is also a good option as it will also show the month when the content was published.

 

  • Numeric: This is not a good option for SEO.

 

  • Post Name: This is the best choice for optimal Word Press SEO. It will help you to personalize your URLs according to your content topics.

 

  • Custom structure: With the help of this you can customize your URLs using Word Press specific tags. With this, you can give Google much more information about your content.

 

3) SITE ARCHITECTURE AND URL STRUCTURE

After removing the basics and getting one single global format for the URL as well as selecting a permalink structure, it is time to map out our website’s URLs.

The main goal is to align the content topics and keywords focussing on each page and section respectively with the URLs.

Follow your main navigation and sitemap for arranging your URL strings based on directories on which content should live in. Don’t be scared to go deep vertically with your site as the subject matter becomes more specific.

 

4) REWRITE YOUR URL FOR MAKING THEM MORE SEO FRIENDLY

Here we will discuss some do’s and don’ts for writing and rewriting URLs in Word Press.

 

  • Always keep your URLs focused:

Focus on your target keywords and remove any irrelevant words. Stop words are those words that don’t add any kind of value to your readers. This will not harm you if they are in your URL, but it will not help either as they don’t add any value to your readers and will make your URLs longer.

As it is better to have an URL like HTTP://example.com/burning-man-sunrise-party than HTTP://example.com/the-burning-man-sunrise-party-we-went-to-was-awesome 


  • Always keep your URLs short

URLs length is not a ranking factor. The main thing here is you need to avoid needless words and use the most focused keywords possible in the URL.


  • Keep your URL formatting consistent

Don’t use underscores to separate words on your pages if you use dashes to separate words on all your posts. Try to do how Word Press does it, use a traditional dash for separating words in your URLs.

Finally, we can say that,

There is not only a single way for creating the best SEO-friendly URL. It highly depends on what type of website you are running, your industry, and most importantly what your audience finds valuable.

It is incredibly essential to optimize your Word Press URLs, include all important keywords for making it clear to the audience what the page is about, you must be ready to rumble in the SERPs.

Labels:
Location: India

Comments

Post a Comment

Popular posts from this blog

Native App VS Hybrid App: Which is More Ideal For Your Business?

Life is unimaginable without smartphones. Smartphones offer various benefits like instant messaging, email communication, internet surfing, and so on. Companies are tapping into this domain and raking millions of bucks through different mobile apps. And so should you also start fleshing out your apps? But the question that mazes you is whether to choose between a native app or a hybrid app. Which approach is best for your business? This blog will answer all your questions. The experts at Esolz Technologies, the best mobile app development company , have enlisted below the pros and cons of each approach. Native Apps: What are they? When put simply, native apps are applications that are 'native' to the operating system of a mobile device. What this means is, these apps are downloaded from Google's Play Store or Apple's App Store. Native apps can use all the functionalities and features of the underlying device. They can use the camera, GPS, gyroscope, accelerometer, push ...
1 comment
Read more

6 Tips To Boost The Speed Of E-Commerce Websites

 Faster the eCommerce website, the faster the user actions and purchase decisions! You have just 3 seconds to impress your audience and engage them on your eCommerce website. Speed is everything in the digital realm. Everyone wants rapid results; therefore, if your eCommerce website takes too much time, you might lose them. Hence, page speed optimization is vital for your online business/brand for traffic, conversions, and sales.  The ideal web page loading time should be between 0 to 3 seconds otherwise, it may hamper your conversion rate too. So what contributes to the eCommerce website’s loading time? The very first thing you must include is choosing the right technology for your ecommerce website . Then focus on all the web page elements including- text, images, videos and links, take time to load. If your eCommerce cannot load this within 3 seconds, it accounts for poor deliverance of user experience. This is the main reason that hampers UX and SEO ranks, increasing the b...
Post a Comment
Read more

How to Pick the Ideal Domain Name for your eCommerce Website?

Are you looking for an ideal domain name for your eCommerce website? Do you want a domain name that amplifies SEO and enhances brand identity? Then, my friend, you’re at the correct place. The experts at Esolz Technologies Pvt. Ltd. , the best eCommerce website development company in India offering the most comprehensive eCommerce website development services are here to guide you. Without further ado, let’s dive right in! A lot of eCommerce businesses think of a domain name as just another web address of their website on the Internet. However, the process of choosing the ideal name for your eCommerce business has a lot of multifaceted sides. Your domain name should resemble your brand on the Interwebs and should be the same as the name of your brand. We will advise you to work closely with an eCommerce website development company and choose a domain name that best matches your SEO strategies and aligns with your brand ethos and ideals. You are advised to choose a domain name that is ...
Post a Comment
Read more