“Bracing the new digital era with an eCommerce store can turn up your brand business. You can change the course of your enterprise and forge the digital footprints of your established e-store with Magento.”
Magento is a market player in the eCommerce website building industry. It is one of the leading open-source, powerful, dynamic, robust eCommerce platforms that can help and inspire small businesses and startups to make a place of their own in the digital space.
Magento has excellent features like a flexible shopping cart system, top-notch themes, SEO optimization, and content management technology. Here are some essential tips you can utilize in your Magento store to optimize page performance and loading speed.
Updating to the latest Magento Version
Always remember to keep your Magento version updated if any are available. Do check for updates as they roll out some exciting new features, improved performance, and bug fixes. You can check the release notes to find the update of your Magento store. You can also find it in the admin panel inbox or the navigation bar.
There is always the option of updating your Magento version using the content manager in the backend. You should never forget to always keep your data backed up before running the upgrade. Opt during night hours to launch updates on your website as during that time there is the least traffic. And you can thereby prevent technical glitches or confusion.
Enabling the Flat Model Catalog
Magento has this typical store catalog data in multiple tables based on the Entity-Attribute-Value (EAV) model. This model helps in storing data in a normalized form. This form includes storing attributes in any table, usually combining 5 or 6 of them, SQL queries are sometimes long and complex, even if it is just one product’s details.
The flat model catalog uses just one table which is not normalized and thereby uses a lot more database space. Therefore, it clears the EAV overhead.
To get started, you can enable the flat catalog through these simple steps-
Go to System
Configuration
Catalog
FrontEnd
Then choose ‘Yes” for the “Use Flat Catalog Category” fields
These steps will enable the flat catalog for the categories and products for your Magento Store in the admin panel.
Scheduled Cleaning of Magento Logs
The logs of the best sellers, frequently read pages, and information like these are all stored in the Magento logs for 180 days and then get deleted from the system. So much information and such elaborated details can increase the load on your database.
Therefore, you must enable log cleaning in your admin panel. You can easily choose the number of days for which you need your logs to store the data.
Check the following steps to complete the process-
Go to ‘Stores”
Configuration
Advanced
System
Log
Then assign a value in the ‘Save Log’ option
Enable the log cleaning
Save all the changes
Merging JavaScript & CSS Files
You can easily get on with merging JavaScript and CSS files into a compressed file. This way you can retrieve all the content only by one HTTP request. This can be done easily from the Magento admin panel and thus saves bandwidth thereby improving the website’s performance. You can easily merge the files through the following steps-
Go to ‘Systems’
Then ‘Advanced’
Choose ‘Developer’
Select ‘Yes’ in the “Merge CSS Files” in the “CSS Setting” and “JavaScript Setting” options
Save all the changes in the end.
Disabling all Unnecessary Extensions
Using an extension in your Magento store will enable you to load a lot more CSS sheets, HTTP requests, and JavaScript files. Therefore, running extensions in your eCommerce store on Magento can affect your store performance and loading speed. For this reason, you need to add only those extensions which are very necessary for your eCommerce Magento store and website functionality. You need to carefully examine the extensions and modules and thereby remove all the unwanted extensions. You can easily disable the modules in your Magento store and website through the following steps-
Go to ‘Stores”
Configuration
Advanced
Then after selecting and disabling modules
Click on the ‘Save Config”
Then at last analyze the changes in your store through your website’s loading speed.
Manually Reindexing the Data
To know what reindexing means in the Magento store, you should first know about indexing. Indexing is the detailed process of retrieving the data and information from the stored database.
Magento stores need to reindex all the data which keeps changing like the prices of the products, cart amount, discounts, etc. This feature helps in facilitating the process of calculating the price of every product along with the applied discounts. This eliminates the slow loading of prices and thus making the shopping experience and shopping cart seamless in your eCommerce store and websites.
You manually reindex the data from the Magento admin panel by following these simple steps-
Go to ‘Systems’
Index Management
Reindex Data
Then hit the submit button and all the reindexing will be done automatically.
Enabling Caching
With Magento’s in-built cache management features, you can easily improve Magento’s site performance and speed to the next level. You can follow these simple steps to manage the options of caching-
Go to ‘Systems’
Cache Management
Do the changes you want and submit
You can use APC + Varnish + NGINX which is the preferred cache setting for Magento stores.
Choosing a Faster Web Hosting Solution
To boost the performance of your Magento store and improve its page loading speed, you need to choose a fast hosting server. You can hire professional help from an E-Commerce website development company offering Magento development services before you go for optimization techniques on your own. Also, try to avoid shared cheap hosting websites, which only increase obstacles for your site.
Choose a good hosting and a dedicated server as it is necessary for a high-speed connection. High-tech security standards, and provides quick support in case there is any downtime. But remember your hosting needs and store requirements come first and do check for uptime guarantees as well as host reliability.
Set Up A Content Delivery Network (CDN)
Content Delivery Network or as it is most commonly known as CDN helps in improving the page load speed of your Magento store while reducing your bandwidth consumption. The main purpose of CDN is to deliver a high-speed browsing experience to your website users and store visitors taking minimum time to load.
Content Delivery Network is a group of networks that is present across the globe in different regions catering to the browsing needs of your store and website. Thereby, it delivers content from the nearest location which takes less time so that your users don’t have to wait to check out your website’s contents. The ultimate goal of CDN is to provide a fast browsing experience to all users.
Optimize Images on Your Magento Store
There are a lot of aspects of user engagement and improving user experience. Optimizing the images in your Magento website and storefront is one of them. Images hold a huge significance and you can’t sell the products without including high-quality product images. If the visuals on your Magento website are high, it will hereby increase the user engagement rate, boost the conversion rate and increase your sales. If the images are heavy it can slow down your website. Therefore, optimize your images and deliver a faster website with good quality scalable images.
There are different ways to optimize the images you can compress them using different tools, or before uploading to the store you can deliver the content with a CDN, etc. In the Magento store, you can compress, resize, and best use real-time image optimization using different tools.
Conclusion-
These above-mentioned pointers will come in handy only when you are managing your eCommerce website on Magento. Magento has the potential to improve the website’s loading speed, boost its performance level, optimize the content and make it more SEO-friendly overall.
Just remember a store that provides a faster browsing experience is what every entrepreneur wants in this digital era. It improves user engagement rate, click-through rates, and the conversion rate as well.
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